Are you thinking of getting photos done? Here is a branding photoshoot checklist…
A branding photoshoot is more than just taking pictures. It’s about capturing the heart of your business and showcasing your personality in a way that connects with your audience. But where do you start? Preparation is key. With some planning, your photoshoot can be a smooth, fun, and rewarding experience.
Here’s your ultimate checklist to ensure your branding photoshoot is successful.
The Branding Photoshoot Checklist Every Entrepreneur Needs
Step 1: Define Your Goals
Before the camera clicks, consider what you want to achieve with your photos. Ask yourself:
- What story am I trying to tell?
- Who is my target audience?
- Where will I use these photos? (Website, social media, marketing materials, etc.)
Clear goals will help your photographer understand your vision and ensure you get the needed images. For instance, I schedule time before our client session to review goals, branding, themes, and more.
Step 2: Choose Your Photographer Wisely
Finding the right photographer is like finding a business partner. Look for someone whose style matches your vision.
- Do your research: Check portfolios and read reviews.
- Communicate your needs: Share your goals.
- Ask questions: What’s their process? Do they help with styling? How long will it take to get your photos?
Working with a photographer who understands your brand will make all the difference.
Step 3: Plan Your Outfits
What you wear speaks volumes about your brand. Think about colors and styles and how they reflect your personality and business.
- Stick to your brand colors: Choose outfits that match or complement your brand palette.
- Keep it simple: Avoid busy patterns or logos unless they’re part of your brand.
- Plan for variety: Bring at least 2-3 outfits to give you options.
- Comfort is key: It will show in the photos if you’re uncomfortable, so pick outfits you feel amazing in.
- Check out Pinterest for inspiration.
Tip: Lay out your outfits the night before and check for wrinkles or stains.
Step 4: Select the Perfect Location
The setting of your photos can tell a big part of your story. Think about where you feel most connected to your business.
- Studio: Great for clean, professional shots.
- Rented Space: Rent a themed location that matches your brand. This site has rental locations specifically for photoshoots and events. I have a link for $50 off your first booking here.
- (Please note that the link above is an affiliate link, but it doesn’t cost you anything extra to use.)
- Office or workspace: Perfect for showing your day-to-day environment.
- Outdoors: Adds a relaxed, natural vibe.
- On location: A coffee shop, city street, or other location that ties to your brand.
Discuss location options with your photographer. Some may even have suggestions you haven’t thought of.
Here is a great list of locations in Charlotte, NC, for branding photography.
Step 5: Props That Speak to Your Brand
Props can bring your photos to life and make them feel more authentic. Think about items that represent your business or your personality.
- Laptop or tablet if you work online
- Products you sell
- Digital printouts to showcase
- Tools of your trade (camera, notebook, paintbrushes, etc.)
- A favorite coffee mug or book
- Personal touches like flowers, plants, or artwork
Keep props simple and meaningful. Too many can be distracting.
Step 6: Prep Yourself
Feeling your best is just as important as looking your best. Here are some tips to make sure you’re ready:
- Get plenty of rest: A good night’s sleep will help you look fresh and feel energized.
- Stay hydrated: Drink water the day before and the morning of your shoot.
- Pamper yourself: Get your hair trimmed, nails cleaned, and makeup done (if you wear it).
- Practice your smile. It sounds silly, but it helps. Look in the mirror and find your most natural expressions.
Step 7: Create a Brand Photography Shot List
A shot list ensures you don’t miss any important images. Share it with your photographer before the shoot. An excellent branding photographer will capture these naturally but should include the following:
- Headshots
- Full-body shots
- Action shots (you working, writing, creating, etc.)
- Close-ups of products or tools
- Lifestyle shots (relaxed, candid moments)
Think about how you’ll use these photos. For example, horizontal shots work better for website banners, while vertical ones are ideal for Instagram.
Step 8: Double-Check the Details
The little things matter. Make sure everything is ready:
- Outfits are clean and wrinkle-free.
- Props are packed and organized.
- Your hair and makeup are done.
- You know how to get to the location and when to arrive.
Arrive early to give yourself time to settle in and feel comfortable.
Step 9: Relax and Have Fun
Photoshoots can feel nerve-wracking, especially if you’re not used to being in front of the camera. Remember, this is about showcasing YOU. Be yourself, trust your photographer, and enjoy the process.
If you feel awkward, laugh it off. Authentic moments often make the best photos.
Step 10: Review and Reflect
Once the shoot is over, your job isn’t done yet. Take time to review the photos.
- Which images match your goals?
- Select ones for certain launches or marketing materials needed.
- What do you love most about them?
A good photographer will ensure you leave with photos you’re proud to use.
A branding photoshoot is an investment in your business and an opportunity to celebrate your journey. With this branding photoshoot checklist, you’ll feel confident, prepared, and ready to shine in front of the camera. Remember, it’s not just about looking good—it’s about telling your story and connecting with the people who matter most.
I would love to work with you and am available to travel.