15 SOCIAL MEDIA POST IDEAS FOR Charlotte real estate agents (even when you don't have a listing)

Ever feel stuck on what to post when you’re between listings?

You’re not alone. As a real estate photographer, videographer, and content strategist serving the Charlotte and Lake Norman area, I see this all the time: amazing agents go quiet on social media simply because they’re not sure what to post when the listings aren’t flowing.

But here’s the truth: You don’t need a new property on the market to build trust, stay top of mind, or grow your business.

To help you show up with ease and confidence, I created a free guide: “15 Real Estate Social Media Ideas”

These ideas are designed to help you stay visible even when inventory is low or you’re just short on time. Below are 3 of those ideas to get you started:

1. Answer a Common Buyer Question

Think about how many times you’ve been asked:
“Should I wait for interest rates to drop?” or “What does ‘under contract’ actually mean?” Turn those into quick posts, Reels, or carousels. Position yourself as the helpful expert buyers and sellers are looking for.

2. Feature a Local Business

Whether it’s your favorite coffee spot in Davidson or a go-to boutique in Cornelius, tagging local businesses shows you’re plugged into the community. It also gives your content a lifestyle edge that people love to follow and share.

3. Share a Personal Story

What motivated you to become a Realtor? Why do you love helping people buy or sell in the Charlotte area? These behind-the-scenes moments create connection and trust. A simple photo and caption (or a casual Reel) can go a long way.

💡 Want All 15 Plug-and-Play Ideas?

I’ve bundled my best suggestions into one easy-to-use guide.
These are the exact post ideas I give my content clients when they need to show up without relying on listings.

👉 Grab the Free Download: 15 Real Estate Social Media Ideas

WHY THIS MATTERS FOR AGENTS IN CHARLOTTE AND LAKE NORMAN

Your potential clients are watching, even when you don’t have a home to post. By staying consistent on social media, you build familiarity, position yourself as an expert, and remain top of mind for referrals and future deals.

And remember: people don’t just hire you for your listings. They hire you for your insight, energy, and connection to the community. These types of posts showcase exactly that.

👋 Need Help Creating This Kind of Content?

I work with real estate agents in Charlotte and Lake Norman to create custom Reels, listing photos, videos, and done-for-you content libraries that help you stand out and grow online, without the stress.

Feel free to contact me here or send me a DM at @sarahbmurphy on Instagram